Educating + Advertising

It costs less than $5 a day to advertise your business in The Philadelphia Evening Post. Yup, that’s it. One Starbucks specialty coffee.

For less than $5 a day, your business is not only seen, it’s promoted on three fronts for the price of one.

First up: High-quality, keepsake print magazine with a two month + shelf life. The Post is designed to last a whole lot longer than daily or weekly publications. People tend to keep and collect The Post, using them for coffee table books at home and the office as well as gifts. Unlike other publications that are either not picked up or thrown out, The Post is set apart, visually striking and durable so people are not only picking it up and seeking it out, establishments are putting it out on display and people are cherishing their copies, looking at them time and time again, showing their friends and family. Not many people do that with the daily or weekly newspaper now, do they?

Next: Online. Not only is the entire magazine online, we also link every business that advertises with us and where the paper is distributed. The link goes directly to the business, driving people to the websites of our advertisers. The magazine is being viewed by hundreds every week and thousands each month online, which means so are your ads.

Lastly: We go out of our way to promote our advertisers on social media. We repost as well as create our own posts to encourage followers to check out and support the businesses that support us. We do this not only by sharing specials, deals, promotions, events, products and sales, but also by finding and creating images with text, specifically pointing people to our family of advertisers, individually. We are proud to say that we are the only publication in Philadelphia that offers advertising on three fronts for the price of one, and the only one that specifically uses social media to promote our business family.

Bonus: We also design ads completely free of charge. This is something most people have to pay ad agencies and graphic designers for, but we package it with our advertising. So, why haven’t you joined our family yet? The Evening Post has plenty of Brotherly and Sisterly love to share.

Besides, it’s less than $5 a day.

Print Never Died

Having lived the magazine business the last several years, I can assure you that print never died. At least high-quality, set-apart print, that is. In fact, maybe now more so than ever with the rapid increase of technology, people are enjoying and seeking print more than ever. It’s a throwback that’s becoming popular again and a relief to see, especially in an era of computer and smartphone screens.

People are still excited about print. I’ve witnessed it firsthand from the millennials who swoon over visually striking, good quality paper and books, to the older generation that’s always preferred it. Print never died, businesses just decided to stop funding it.

Perhaps print itself contributed to its own downfall by reporting that it would die due to the Internet. Is it possible that had our newspapers covered and adapted to the Internet differently, we would have a much different outlook on print?

The Post has been described by countless people as “visually striking” in both look and layout as well as content. People are keeping and collecting it, constantly asking for the next issue. From young to old, there’s something exciting about a book, especially a free one that’s well done, positive, inspiring and uplifting to our city.

After being out on the streets, visiting each and every one of the 300+ locations we have dropped off the paper to, and speaking with individuals, The Post has clearly proven that print never died.

Print’s Comeback

photo by Laura Briggs
photo by Laura Briggs

Haven’t we stared long enough at the bright glowing screens of our computers, tablets and phones? Can we think back to a time before everyone lived through the lens of technology?
The Philadelphia Evening Post wants to bring that small sense of technological detachment back to the city providing an outlet to be a part of something in the real world. With each issue we challenge readers to take a step back from their portable devices, grab a coffee, and slow down in the midst of bustling city life with an enjoyable read from our magazine.

Take note, the paper industry is planning a comeback. As technology increases and advances, so does the demand for high-quality print. Because it’s become “a thing of the past” due to smartphones, tablets and computers, there’s a nostalgia associated with print that now, more so than ever, places it at a higher value.

We no longer need typewriters, but today they sell for much higher prices than when they were originally commonplace. People want them in their houses, even if they don’t use it. Although we can type e-mails and text messages, there’s something profoundly unique and set-apart by hand-writing a letter, postcard or using an old typewriter to compose a note. One would rather receive a message like that as opposed to an everyday text or e-mail. Paper becomes something you don’t forget, treasure, and hold onto, especially in this age of technology.

Paper connects and enriches us in ways technology doesn’t: in creative, meaningful, tangible ways that can be physically held or displayed. Perhaps the digital revolution, first deemed the demise of print, is actually the new cause of its comeback. Studies show that millennials especially, prefer printed books. It’s fascinating but not surprising that the younger generation, usually immersed in their iPhones and tablets, feel a sense of nostalgia and desire for print. Many of them grew up in that in-between era, where they remember life before the Internet.

Nicholas A. Basbanes, a paper scholar, wrote in his book, On Paper:

“When used as currency, people will move Heaven and Earth to possess it. In the realms of intellect, every manner of scientific inquiry begins as nonverbal spark of the mind, and often more than not that first burst of perception is visualized more fully on a sheet of paper.”

A year ago, when we first started plotting The Philadelphia Evening Post, I literally drew and wrote out on 50 sheets of paper, how I imagined the magazine’s look and structure. I put these pages in a manila envelope and titled it “Classified Top Secret Documents” and sent it to my Creative Director, Juliann. What started with that resulted in what you hold in your hands today.

While we know paper isn’t likely to become a booming business again in the U.S., it’s good to remind people of its good ol’ days, and how it’s transforming into something classier and more sought after in our present age.

And now, let’s use the Internet to spread the word about print’s comeback with this heartfelt YouTube video:

Reception

It’s been almost two weeks since the debut edition of the renewed Philadelphia Evening Post hit the streets and the web and the response has been absolutely unprecedented. Our inboxes, voice messages and even snail mail have been flooded with positive, encouraging reactions which have immediately led to folks sharing their very own unique Philly histories with us.

We are having to restock more than we anticipated, as the paper seems to be “flying off the shelves” as one business owner described to us.

“Nearly everyone stops to pick one up and check it out,” said another.

“Finally, a Philly paper with visual intelligence. Bravo!” was one of our favorites, posted via Instagram.

We’re incredibly blessed and honored to be doing this. Your stories are worth it, and Philadelphia is too unique and rich in history to have her personal memories be left unpublished.

Many businesses have contacted us asking for The Post to be delivered to their establishment and our list of drop-off locations is nearing the 200 mark.

Thank you all for your brotherly & sisterly love and support. You are what makes The Philadelphia Evening Post.

 

 

It’s back.

As of today, The Philadelphia Evening Post is back after 200+ years. Thank you to everyone who helped make this revival possible.

In 1776, the original Philadelphia Evening Post published its biggest scoop ever, running the biggest news of the day, The Declaration of Independence, in its entirety, on its cover. With the paper’s rebirth over 200 years later, we printed it on the inside front cover of our magazine as a reminder of where we came from, celebrating our independence from government.

We hope you enjoy the debut edition!